Published On: Mon, Apr 10th, 2017

Google begins showing Pinterest-like shoppable photos in image search

Google is starting to turn its handy image search tool into a way to shop.

In some instances, tapping on an image result will now pull up a shoppable list of products featured inside the photo. So if, for example, you’re looking at a picture of a model wearing sunglasses and holding a handbag, Google may be able to display links to buy the bag and glasses, or at least a pair that’s similar to them.

There are a bunch of constraints on how this works right now, but the implication is that this will eventually expand in a big way. At the moment, the shopping suggestions will appear in mobile searches and inside the Android search app. And they’re only supported for a few categories of products: handbags, sunglasses, and shoes.

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